Nice Design Work...From the White House?!?

Check out this cool piece of interactive design work developed by the White House. Yup, the  White House.

Ya know...the big cheese, head honcho, P. Ave, etc.

Testimonial

Ann Lee-Jeffs 

Founder, Sustainability Collaborative 

Product Stewardship Manager, Johnson & Johnson

“Claire approaches how we live, learn and work with positive energy, mindset, and always delivers top notch results...It is pleasure to work with her; she bring a bit of sunshine to all those around her. I highly recommend Claire!”

We want to know what you think about the ever elusive topic of "Sustainability".

Sure, people know what it means by now but there is always that pesky problem of incorporating the *stuff that this paradigm tells you to do. Why does it seem like the adoption curve (or The Diffusion of Innovations) on this one is so slow to kick of? Here are some answers we've come up with:

• Qualitative ROI metrics are still too elusive
• Not enough reliable communication & education resources
• Too much information/No cohesive resource
• People are afraid of change
• Tools for incorporation are not easily and/or readily available to the public consumer

To voice your opinion or comment, please visit our Facebook survey on the subject. We'll post the results on Earth Day and see what we can do to fix the problem.

*Stuff refers to things like re/upcycling, composting, buying more energy efficient products, choosing renewable sources, ensuring unused lights are turned off, making healthier choices, etc. You know, doing the right thing.

Announcing A New Side Project

Among other happenings at 2 Miles, which we will be sure to post about shortly, we decided to embark on a new and very fun side project. So, without further adieux, we are pleased to announce the beginning of Mac 'N Cheesesteak PDX!

We aren't sure where this blog will take us but it will undoubtedly tickle our senses and provide an outlet for expanding our capabilities through the lighter side of communication arts.

You may be asking yourself, "What does this have to do with sustainability?" Well, we hope to highlight the LOCAL food scene in portland, introduce readers to SMALL BUSINESSES & ENTREPRENEURS, and effectively prove that QUALITY of service over quantity has a lot to do with SUSTAINABLE BUSINESS OPERATIONS AND INTEGRITY.

Check out these statistics on the Green Job Economy, interesting CSR stats, and green rating for top tech companies.

Infographic by Jobvine Jobs

Finally! Geospatial Mapping of our Economy and its Environmental Impacts

Good ideas, shared amongst a community, can help change the world. Check out this intro video to a very cool project by the former CEO of GreenBlue, a sustainable design firm located in Charlottesville, VA. The Economy Map, attempts to geographically display information about the United States economy and its environmental impacts.
Click below for the video, "Economy Map in 60 Seconds"