Gettin' Interactive With It!

Woah! 2 Miles now does interactive design work and we are super excited about it! This addition to our design services opens up a whole new world for communicating and educating others about sustainability. To us, this new capability is like bringing 'smores to a bar-b-que in Awesomeville.

The iPhone and Sustainabilty

This infographic by MBAonline.com is pretty cool and tells a good story about the iphone and its inherent (or lack there of) sustainability. Nicely done.

Created by MBAonline.com

Testimonial

Ann Lee-Jeffs 

Founder, Sustainability Collaborative 

Product Stewardship Manager, Johnson & Johnson

“Claire approaches how we live, learn and work with positive energy, mindset, and always delivers top notch results...It is pleasure to work with her; she bring a bit of sunshine to all those around her. I highly recommend Claire!”

Testimonial

Robert L. Lattimer Senior Fellow

Diversity Studies & Lecturer 

John J. Heldrich Center for Workforce Development

Edward J. Bloustein School of Planning and Public Policy

Rutgers, The State University of New Jersey

"It is my most sincere pleasure to thank you, for your results oriented work regarding the Branding Project, relating to Johnson & Johnson Medical Devices & Diagnostics (MDD) Product Stewardship Council; your work was "first rate."

Watchya been doin?

Well, since last summer we've been helping the folks over at the Sustainability Collaborative with the communications strategy for their SustaiNext Summit series. These international conferences address the greatest challenges for businesses and society in the 21st century.

In addition to coordinating and creating newsletters, digital, and print materials, we are also really excited about a particular accomplishment. We've upgraded and redesigned the site for their next Summit (June 21st & 22nd, 2012 - Dublin, Ireland). It's clean, modern, and [we think] a pretty neat Wordpress.com site.

We want to know what you think about the ever elusive topic of "Sustainability".

Sure, people know what it means by now but there is always that pesky problem of incorporating the *stuff that this paradigm tells you to do. Why does it seem like the adoption curve (or The Diffusion of Innovations) on this one is so slow to kick of? Here are some answers we've come up with:

• Qualitative ROI metrics are still too elusive
• Not enough reliable communication & education resources
• Too much information/No cohesive resource
• People are afraid of change
• Tools for incorporation are not easily and/or readily available to the public consumer

To voice your opinion or comment, please visit our Facebook survey on the subject. We'll post the results on Earth Day and see what we can do to fix the problem.

*Stuff refers to things like re/upcycling, composting, buying more energy efficient products, choosing renewable sources, ensuring unused lights are turned off, making healthier choices, etc. You know, doing the right thing.

Check out these statistics on the Green Job Economy, interesting CSR stats, and green rating for top tech companies.

Infographic by Jobvine Jobs

Finally! Geospatial Mapping of our Economy and its Environmental Impacts

Good ideas, shared amongst a community, can help change the world. Check out this intro video to a very cool project by the former CEO of GreenBlue, a sustainable design firm located in Charlottesville, VA. The Economy Map, attempts to geographically display information about the United States economy and its environmental impacts.
Click below for the video, "Economy Map in 60 Seconds"

2 Miles Returns

Greetings!

After a year-long hiatus, we are happy to announce that we are reviving 2 Miles!

What is 2 Miles?

It is focused on helping organizations develop their sustainability efforts. We use an approach that integrates all aspects of the Triple Bottom Line (TBL). We also believe that no matter what stage of implementing Corporate Responsibility Strategy (CSR) your business finds itself in, a healthy dose of integrated planning and benchmarking is necessary to achieving your goals. We've found a great tool called, S-CORE™ (developed by our friends at Axis Performance Advisors), that provides a standardized way to assess your current efforts, outlines a plan for the future, and compares your progress to other organizations.

Want to learn more?

Send us an email at 2MilesConsulting@gmail.com or call us at 443.980.5387.

Cheers,

The 2 Miles Crew