What I Learned from the PSU Search Engine Marketing Course

First Published May 29th, 2013 by SEM PDX

Claire McEachern, the recipient of the of the PSU Digital Marketing Strategies scholarship, writes about her experience and learnings during the Spring 2013 course.

I think my head might still be spinning from everything I learned during the Search Engine Marketing Scholarship Course offered by SEMPDX & Portland State this spring. And that’s coming from someone who has a *decent grounding in the web and digital field. (*being a relative term)

Sure, there was mention of buzz terms, currently flying around today’s blogosphere, like “big data”, “content is king”, and the usual avalanche of industry acronyms. But what stood out as the biggest takeaways from the 3-class course were the details of fundamental skills and tools as well as an understanding of the big picture of SEO & SEM efforts. Yes, you can go in and set up an Adwords account and make some ads or fiddle around with Facebook's advertising but you can very quickly waste a lot of money and time trying to just “figure it out”.

Monday, April 9, 2012

Published Article: Grid Magazine (August 2011)

We were ecstatic last summer when an article written by 2 Miles founder and principal, Claire McEachern, was published in Grid Magazine. The August issue, which focused on weddings and how to make them more sustainable, provided a great way to showcase a some writing.

Since communication is a core service of 2 Miles, we understand the importance of being able to match style and voice, no matter the audience. We also understand that incorporating sustainability doesn't have to be all about number crunching and big initiatives. Sometimes, it is simply about making strategic decisions about every day choices and doing just a little bit of research on the companies we choose.

Want to read the article? You can check it out the digital edition here; Claire's piece is on page 28.