Published Article: Grid Magazine (August 2011)

We were ecstatic last summer when an article written by 2 Miles founder and principal, Claire McEachern, was published in Grid Magazine. The August issue, which focused on weddings and how to make them more sustainable, provided a great way to showcase a some writing.

Since communication is a core service of 2 Miles, we understand the importance of being able to match style and voice, no matter the audience. We also understand that incorporating sustainability doesn't have to be all about number crunching and big initiatives. Sometimes, it is simply about making strategic decisions about every day choices and doing just a little bit of research on the companies we choose.

Want to read the article? You can check it out the digital edition here; Claire's piece is on page 28.

A Little Exercise In Character Development

Well, we thought we would share the latest update on a side project: Mac 'N Cheesesteak PDX.

Before we start the real blogging and review of Portland's cheesesteak and mac 'n cheese dishes (we have about 5 reviews waiting in the wings), we have to create the foundation content for the site. On www.macncheesesteakpdx.blogspot.com, that foundation consists of the personification of the individual subjects (i.e. food items) and their cultural context in the societies that embrace them. Yes, we do mean the Psychology, Anthropology, and Sociology of these American food icons.

So far, we've infused our observations of both Philadelphia and Portland attitudes into the characters. We have also provided a "literature review" on the relevant culinary backgrounds of our subjects. No, this research will not stand up up to IRB Standards but it sure is interesting and informative nonetheless. It also provides some great factoids for social gatherings and water-cooler talk.

What's next on this project? Putting together the logic and data sets for the Metrics & Benchmarking section of the site. This will be used to judge each dish according to an established standard. We hope that the aggregated data will be (1) amusing, (2) informative for the culinarily inclined and (3) showcase how to create, organize, and interpret everyday statistics.