Time. Change. Review. The process of "becoming" a brand with a clear identity and message is cyclical. You have the "thing" that currently identifies your organization, you sit with it for a while, then you decide you need a change, and then you review the changes you made. Then, you keep going until the itness of your brand exists. Easier said than done, right? Well, sometimes getting closer to itness, is just a matter of consistency and some simplicity.
Take the facelift we did of the Sustainability Collaborative website. In preparation for a marketing push for their upcoming conference in Ireland this summer, we wanted to make sure that the style of the main site matched that of the sister site, made specifically made for conference informational purposes. We didn't have to change any content to the site and just tried to make the site clean, crisp, and consistent with color and feel. The best part is that these types of changes don't take too long and go a long way to get an organization more bang for its buck. Take a look below to see what we did to the site.
Before....
...And After...
...To Match The Style And Feel Of A Sister Site...
...Success!!
